Showing posts with label Indochina. Show all posts
Showing posts with label Indochina. Show all posts

Sunday, 13 November 2011

Banana Tree, Soho


I had to admire the chutzpah of the marketing guy who sent me, unsolicited, a pretty-generous gift voucher to spend at the newly-opened Soho branch of growing Indochine canteen chain Banana Tree. "We would like to invite you personally to come and try out our new restaurant in Soho!" went the accompanying email; "If you like us, blog it! - if you hate us - let us know, as we are all about improvement and value all opinions, especially yours."

Flattery will get you everywhere with me, and where it doesn't get you bribery usually will, so an offer comprising both was always going to be pretty compelling. If I felt the slightest hint of righteous indignation at so flagrant an attempt to curry my favour, it was swiftly dispelled by the mischievous knowledge that even if I did love the place I didn't have to write about it, and if I hated the place, I didn't have to not write about it - the very opposite of their desired outcomes and 
more fool them for sending out money willy-nilly. Talk about sticking it to the (marketing) man.

But such an expensive and potentially risky marketing strategy must have been backed up by as much confidence in the product as money in the budget and sure enough, Banana Tree was, well, pretty top banana. Conscious that readers might not take me at my word knowing that my presence there had essentially been bought, I took along my pal Nicola who, as a director of  a high-end hotel and restaurant group knows her stuff and would, I knew, not hold back with her opinions good or bad. Guess what? She loved the place too.


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